Are client reviews still important?
The scenario from “Black Mirror” is slowly, but surely coming to life. You can rate and review almost anything, from consumer goods to companies. With the Internet flooded with a plethora of reviews, do users still care about them?
According to HubSpot, customer reviews are still solid proof for people searching for goods and services online, with 87% of respondents trusting them as much as personal recommendations.
This report clearly shows that the power of client reviews is still going strong, not only when it comes to buying products but also searching for a business partner or subcontractor.
Let’s discuss the importance of client reviews in business!
The impact of client reviews on companies
Client reviews are essential not only for clients themselves but also for companies. Reviews function as a testimony of the quality and effectiveness of their work. It goes without saying that positive comments strengthen credibility.
Positive reviews can boost interest, encourage cooperation and, consequently, attract new clients. It is essential to gain clients’ trust and create a good reputation, so positive reviews are of great value.
Clutch – the source of unbiased reviews
By being flooded with reviews, it is hard to say which one of them is reliable. After all, you don’t want to base your opinion about a company on their marketing team’s polished letter of commendation, or a random person’s comments. You want to read a detailed, and most importantly, honest evaluation of your possible associate.
Clutch was established to meet these demands, and ensure the credibility of reviews. Based in Washington DC, Clutch is a leading B2B ratings and reviews company that allows prospective buyers toconnect with great service providers. Clutch’s efforts enable users to skip consulting with top experts and get verified client feedback right on their computers.
How do they ensure the credibility of reviews? They conduct interviews with real clients and create impartial analyses based on them. Clutch reduces the risk of bias and assures the professionalism of delivery.
What to look for while searching for reviews?
You know where to look for credible reviews. But what features are essential when
searching for the right software house? Here you have a shortlist of most important aspects, accompanied by excerpts from the reviews from Clutch.
1. Experience
“They’re very knowledgeable, and they provide expert advice on how to tackle various challenges.”
Would you prefer to assign your project to a group of experts or a team of junior developers? I am pretty sure that you, and many others, would choose the first option.
When looking for a software house, clients pay particular attention to the experience of the dev team. Extensive experience is a synonym of reliability and solidity, and no wonder that clients would rather cooperate with experts.
2. Good communication
“Their team is very responsive, communicating over Skype to help with new requests.”
It is crucial not only to have knowledge but also be able to make use of it. Even if the company is a market veteran and has many years of experience, it all goes to waste if the employees can’t communicate well.
Good communication is key to fruitful and successful communication achieving the best results. It ensures an efficient flow of information and reduces the risk of misunderstanding.
This is especially important, as working remotely with vendors relies on efficient online communication. Putting an emphasis on this point will benefit your project in the long run.
3. Delivering on the requirements
“Their team was well organized and disciplined, delivering exactly what was requested within the timeline and price point that they promised.”
When you outsource the project, you don’t want to lose control over it completely. First and foremost, you want your requirements and deadlines to be met.
A reputed software house not only ensures the quality of the final product but also follows and respects the rules of conduct that you’ve established.
Summary
The power of reviews is still invaluable, both for the clients and the companies.
However, in the general overflow of information and opinions, it is vital to look for unbiased and approved reviews.
If you are one of the many companies looking to increase tech spending in 2020, Clutch is definitely a place to seek reliable reviews.
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